France Bleu's Slogans & Taglines

France Bleu is a network of local and regional radio stations in France, part of the national public broadcasting group Radio France. Launched on 4 September 2000 under Jean-Marie Cavada's Plan Bleu reorganisation, it united two predecessor services: the local stations of Radio France (created 1983) and the senior-focused Radio Bleue (1980). The network began with 38 stations, each named after its broadcast area, and grew to 44 outlets delivering local news, music, and community programming. Slogan evolution includes Toutes les Frances sont sur France Bleu (2000–2002), La vie tout en bleu (2002–2005), Vivre en bleu, c'est mieux (2005–2008), Vu d'ici (2008–2014), Écoutez, on est bien ensemble (2014–2019), and Ici, on parle d'ici (2020–present). Since 2019, the network has deepened synergy with France Télévisions' regional channel France 3, sharing morning programmes and digital platforms. On 6 January 2025, France Bleu was rebranded as Ici, marking a new era of cross-media local broadcasting.