Glidden's Slogans & Taglines

Glidden is an American paint brand founded in 1875, originally established in Cleveland, Ohio. In 1948, the company revolutionised the consumer paint industry by introducing Spred Satin, the first water-borne latex paint, which reduced petroleum-based solvent use by approximately 90%. The brand grew through acquisitions and innovation before being purchased by British conglomerate ICI in 1986. Following AkzoNobel’s acquisition of ICI in 2008, Glidden became part of PPG Industries in 2013 when PPG purchased AkzoNobel’s North American architectural coatings business. In 2024, PPG sold its architectural coatings division, including Glidden, to American Industrial Partners. Today, the brand offers interior and exterior paints, primers, stains, and spray paints for homeowners and professionals, available through major retailers including The Home Depot and Walmart.

Brand messaging has evolved from the 1955 efficiency claim Once around the house is enough to the 1987 quality assurance Your paint company should be this good. In 2015, the company adopted The can do paint, reflecting its positioning as a practical, accessible solution for DIY consumers.