Harvey Nichols's Slogans & Taglines

Harvey Nichols is a British luxury department store founded in 1831 by Benjamin Harvey as a linen shop on the corner of Knightsbridge and Sloane Street in London. In 1850, following Harvey’s death, his wife Anne entered into partnership with manager James Nichols, creating Harvey Nichols & Co. The iconic purpose-built flagship store was constructed between 1889 and 1894. Acquired by Debenhams in 1919, then the Burton Group in 1985, and subsequently by Dickson Concepts in 1991, the store has maintained its reputation as a purveyor of cutting-edge fashion, beauty, and lifestyle. Today, it operates flagship and regional stores across the UK, alongside international locations in Dubai, Hong Kong, Riyadh, and Kuwait.

Core offerings span designer womenswear and menswear, luxury accessories, premium beauty, gourmet food and wine, and the renowned Fifth Floor restaurant and bar. Brand messaging has evolved from the 1950 claim London’s leading fashion house to the 1987 invitation Imagine yourself in Harvey Nichols. The 2005 campaign introduced Seven sins on five floors, while the 2012 sale platform urged customers to Try to contain your excitement. In 2024, the company unveiled Pleasurama as its unifying vision, redefining luxury through hedonistic pleasure and sensory immersion.