HLN (TV network)'s Slogans & Taglines

HLN is an American basic cable news channel launched on January 1, 1982, as CNN2, a spinoff of CNN created by Ted Turner. On August 9, 1982, it was rebranded as CNN Headline News, pioneering the "news wheel" format with 30-minute headline cycles. In 1983, the "CNN" prefix was dropped, becoming simply Headline News. In 1997, the CNN branding returned as CNN Headline News, before the channel was finally streamlined to HLN in 2008. Core offerings evolved from 24-hour headline coverage to personality-driven programming, including Nancy Grace, Morning Express with Robin Meade, and true crime documentaries. Brand messaging has shifted through multiple slogans: Real news, real fast (2001), News and Views (2008), News that hits home (2017), and most recently We play favorites (2023). Today, as part of Warner Bros. Discovery, HLN continues to operate as a CNN sister network, blending news updates with crime, entertainment, and lifestyle programming.