KB Home's Slogans & Taglines

KB Home is an American homebuilding company founded in 1957 by Eli Broad and Donald Kaufman as Kaufman & Broad in Detroit, Michigan. The company became the first homebuilder to be traded on the New York Stock Exchange in 1969 and expanded internationally in the 1960s, becoming the first American builder to construct homes in France. In 1986, the brand was officially renamed KB Home, and it was recognised as a Fortune 500 company from 2000 to 2008. Core offerings today encompass attached and detached single-family homes, townhomes, and condominiums designed primarily for first-time and first move-up homebuyers, operating across 35 markets in seven states. The brand is distinguished by its Built to Order approach, allowing buyers to personalise floor plans, homesites, and design options. Brand messaging has evolved from the 2005 tagline it's all yours to the 2018 platform Built on Relationships, and more recently to the contemporary promise Built for You and We See You, reflecting its customer-obsessed vision. Today, KB Home has delivered nearly 700,000 homes and is recognised as a leader in sustainability, having built over 200,000 ENERGY STAR certified homes.