Loblaws's Slogans & Taglines

Loblaws traces its origins to 1919, when Theodore Loblaw and Milton Cork opened the first self-service Groceteria in Toronto, revolutionizing Canadian retail with a cash-and-carry model. After George Weston Limited acquired control in 1953, the chain expanded nationwide but faced decline by the 1970s. W. Galen Weston's 1972 turnaround closed hundreds of stores and introduced the iconic No Name value brand in 1978 and the premium President's Choice label in 1984, reshaping private-label retail. The 2014 acquisition of Shoppers Drug Mart for $12.4 billion integrated pharmacy and grocery under one roof. The brand's slogans evolved from the 1970s claim "More than the price is right" to the modern wellness-focused "Live Life Well." Today, as Canada's largest food retailer with over 2,400 stores, Loblaws operates banners including Real Canadian Superstore, No Frills, and T&T, serving millions through the PC Optimum loyalty program.