Mobil's Slogans & Taglines

Mobil traces its origins to 1866, when the Vacuum Oil Company was founded in Rochester, New York. In 1879, Standard Oil acquired a controlling stake, and following the 1911 breakup of the Standard Oil trust, the Standard Oil Company of New York—known as Socony—emerged as an independent entity. In 1931, Socony merged with Vacuum Oil to form Socony-Vacuum, which was renamed Socony Mobil Oil Company in 1955 and became Mobil Oil Corporation in 1966. In 1999, Mobil merged with Exxon to form ExxonMobil, one of the world's largest integrated energy companies.

The brand's core products are petroleum products, motor fuels, lubricants, and synthetic oils. Its portfolio includes gasoline, diesel, heating oil, industrial lubricants, and the iconic Mobil 1 synthetic motor oil, alongside petrochemicals and speciality fluids.

From its early tagline "One great oil" and the 1954 promise of "A Tune-Up in Every Tankful," Mobil evolved into a symbol of engineering excellence. The brand embraced "Taking on the world's toughest energy challenges" as its modern mission, while Mobil 1 carried the mantra "The oil that's changing oil," reflecting a journey from 19th-century lubricants to cutting-edge synthetic technology.