Lenovo's Slogans & Taglines

Lenovo was founded in 1984 in Beijing by Liu Chuanzhi and ten engineers as Legend Computers, initially distributing imported computers before manufacturing its own. In 1990, it launched its first laptop, and by 1996 it became China's leading PC company. In 2003, the brand was renamed Lenovo—combining "Le" from Legend and "novo," Latin for "new"—to signal its global ambitions. The watershed moment came in 2005 when Lenovo acquired IBM's Personal Computing Division for $1.25 billion, inheriting the iconic ThinkPad brand and instantly becoming the world's third-largest PC manufacturer. Further expansion followed with the 2014 acquisitions of Motorola Mobility and IBM's x86 server business.

The brand's core products are personal computers and technology hardware, including ThinkPad business laptops, IdeaPad consumer laptops, Yoga 2-in-1 convertibles, Legion gaming systems, ThinkSystem servers, and Motorola smartphones. This diverse portfolio spans enterprise, consumer, gaming, and mobile markets.

From its early slogan "What is the world going to be if we stop dreaming?" Lenovo evolved to embrace "Innovation Never Stands Still" in 2015, reflecting its transformation from a local computer distributor into a global technology leader operating in over 160 countries.