Patrick (sportswear company)'s Slogans & Taglines

Patrick was founded in 1892 when Eugene Beneteau opened a shoe and leather factory in a small French town. In the 1920s, his son Patrice took over the business and began crafting football boots for his local team, sparking a reputation for quality that quickly spread to other clubs. By the 1930s, the brand introduced its iconic two stripes—originally designed to strengthen the shoe—which became a signature visual element still recognised today. In 1931, Patrick received an invention certificate for the perfection of sports shoes from the French Ministry of Commerce and Industry, cementing its technical credentials. Over the decades, the brand sponsored legendary athletes across football, rugby, and cycling, including Kevin Keegan, Michel Platini, and Tour de France winners Jacques Anquetil and Bernard Hinault. Today, headquartered in Oudenaarde, Belgium, Patrick operates as part of the Cortina Group and continues to produce sportswear and footwear for clubs worldwide.

The brand's core products are sportswear and athletic footwear, including football boots, rugby cleats, cycling shoes, trainers, and team kits. Its portfolio spans performance-driven designs for professional athletes and retro-inspired lifestyle collections that draw on the brand's rich heritage.

From its earliest days, Patrick has embraced the slogan "L'esprit du sport" ("The Spirit of Sport"), reflecting a journey from a 19th-century French cobbler's workshop to a globally respected symbol of authentic sporting tradition and craftsmanship.