Ridgid's Slogans & Taglines

The Ridge Tool Company was founded in 1923 in North Ridgeville, Ohio, by Carl Ingwer Sr. and associates, introducing the iconic RIDGID pipe wrench that same year. The brand name derives from the city's "Ridge," while the distinctive red colour signalled strength and durability. In 1943, the company relocated to Elyria, Ohio, and in 1966 it became a wholly owned subsidiary of Emerson Electric. Over the decades, RIDGID expanded from a single wrench manufacturer into a comprehensive professional tools brand, pioneering innovations such as the SeeSnake pipeline inspection system developed in partnership with SeeScan in 1996.

The brand's core products are professional hand tools and power equipment, including pipe wrenches, pipe cutters, press tools, threading machines, drain cleaners, and power tools. Its portfolio also spans sewer inspection cameras, shop vacuums, and cordless job site equipment, serving plumbers, HVAC technicians, and construction professionals worldwide.

From its earliest days, RIDGID built its reputation on an unconditional lifetime warranty and the promise of durability. While no single advertising slogan has defined the brand, its enduring philosophy—"These are the values that built our reputation"—reflects a century-long commitment to reliability, innovation, and professional-grade performance that has made the red pipe wrench an icon of American craftsmanship.