Sage Group's Slogans & Taglines

The Sage Group plc, commonly known as Sage, is a British multinational enterprise software company founded in 1981 in Newcastle upon Tyne by David Goldman. Originally developed to automate print estimating and basic accounting for Goldman's own business, the software was created in collaboration with a team from Newcastle University. Recognising broader market potential, Goldman established Sage to sell the solution to other businesses. The company floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Core offerings today span cloud accounting, financial management, HR, payroll, and payment systems, serving millions of businesses across more than 20 countries. Brand messaging has evolved from its origins to the current platform Your business in mind, reflecting a strategic shift from traditional accounting software to an AI-powered network platform. In 2024, Sage launched Sage Copilot, its first generative AI assistant, reinforcing its commitment to intelligent automation and reducing administrative burdens for entrepreneurs worldwide.