Skil's Slogans & Taglines

SKIL traces its origins to 1924, when Edmond Michel founded the Michel Electric Handsaw Company in New Orleans, Louisiana. In 1926, the company introduced the world's first portable electric circular saw—the Model E, later known as the Skilsaw—earning the moniker "the saw that built America." The brand was renamed Skilsaw Inc. in 1926 and became Skil Corporation in 1952. Over the decades, ownership changed hands from Emerson Electric (1979) to Bosch (1996), before Chervon Holdings acquired the brand in 2017. Today, SKIL is headquartered in Naperville, Illinois, and operates globally with a European base in the Netherlands.

The brand's core products are portable electric power tools and accessories, including circular saws, drills, impact drivers, reciprocating saws, sanders, jigsaws, and cordless outdoor equipment. Its portfolio serves both DIY enthusiasts and professional construction markets, blending innovation with accessible pricing.

From its legendary origins as the inventor of the portable circular saw, SKIL has evolved into a modern brand championing usable technology. Under Chervon, it has embraced the positioning "New tools. Usable Tech. Level up to your next challenge with SKIL," reflecting a century-long commitment to making powerful, innovative tools accessible to makers and builders everywhere.