Unilever's Slogans & Taglines

Unilever is a premier global consumer goods giant that commands monumental market equity as one of the world's absolute leaders in personal care, beauty, well-being, and household essentials. Formed through a historic 1930 merger between Dutch margarine wholesaler Margarine Unie and British soapmaker Lever Brothers, the company operated under a dual-headed Anglo-Dutch structure for nine decades. To streamline operations and accelerate decision-making, the group executed a major corporate unification in late 2020, establishing Unilever PLC as its single, unified parent company. Headquartered in London, United Kingdom, the multi-billion-euro corporate giant drives immense global revenue through a highly focused portfolio of category-leading "Power Brands"—including Dove, Vaseline, Rexona, Omo, and Cif—which generate nearly 80% of total turnover. Under a major strategic transformation, the company shifted toward a pure-play home and personal care (HPC) structure, marked by the demerger of its Ice Cream wing and the blockbuster multi-billion-euro combining of its Foods division with McCormick & Company. Utilizing advanced AI-driven research hubs and a world-class supply chain ranked in the highest tiers globally, Unilever mass-distributes its premium portfolios across supermarkets, digital e-commerce channels, and convenience networks in over 190 countries.