SoftBank Group's Slogans & Taglines

SoftBank Group Corp. is a Japanese multinational conglomerate holding company founded in 1981 by Masayoshi Son as Nihon SoftBank, a PC software distributor. The company rapidly expanded into publishing, broadband, and telecommunications, launching Yahoo! BB in 2001 and acquiring Vodafone Japan in 2006 to enter the mobile market. In 2017, it launched the SoftBank Vision Fund, becoming the world’s largest technology investor. Today, the group operates across telecommunications, internet services, AI, robotics, and semiconductor design through Arm Holdings, alongside its legendary venture capital arm.

Core offerings include mobile and fixed-line telecommunications, broadband, cloud computing, and strategic investments in global technology startups. Brand messaging has centred on the enduring corporate philosophy Information Revolution — Happiness for everyone, reflecting its mission to harness technology for societal wellbeing. In 2021, the operating subsidiary SoftBank Corp. adopted the strategic positioning Beyond Carrier to signal its transformation from a traditional telecom provider into a comprehensive AI and ICT solutions company.