Nippon Telegraph and Telephone's Slogans & Taglines

Nippon Telegraph and Telephone Corporation (NTT) is a Japanese telecommunications company founded in 1952 as the Nippon Telegraph and Telephone Public Corporation, taking over telegraph and telephone services from the Ministry of Communications. It was privatized in 1985 as Nippon Telegraph and Telephone Corporation, introducing the iconic Dynamic Loop logo. The company oversaw Japan’s post-war telecommunications expansion, growing telephone subscribers from 1.5 million in 1953 to 20 million by 1972. In 1992, it launched NTT DOCOMO for mobile communications, and in 1999 reorganised into NTT East, NTT West, and NTT Communications. In 2025, the company officially shortened its name to NTT, Inc. to reflect its global, diversified identity.

Core offerings include fixed-line and mobile telecommunications, broadband internet, data centres, global ICT solutions, and advanced R&D in AI and the IOWN optical network. Brand messaging has evolved from the 1952 founding motto field-orientated services to the corporate vision Your Value Partner. The mission Contributing to society through our business operations underscores its commitment to connecting people and driving innovation for societal wellbeing.