Yates's Slogans & Taglines

Yates is a horticultural supply company founded in 1883 by Arthur Yates in Auckland, New Zealand. An Englishman who emigrated from Manchester to escape the damp weather, Yates established his seed business with a commitment to quality that would define the brand for over 140 years. In 1887, he opened a branch in Sydney, Australia, leaving his brother Ernest to manage the New Zealand operation; the two companies ran independently until reuniting in the late 1980s. By 1893, Arthur had launched his signature seed packets for home gardeners, and the Yates Reliable Seeds promise became the company's enduring catchcry. In 1895, the first Yates Garden Guide was published—a basic gardening book that remains in print after more than 110 years. Core offerings today encompass packet seeds, fertilisers, plant protection products, lawn care solutions, potting mixes, and garden tools for the home gardening market across Australia and New Zealand. The brand has expanded through strategic acquisitions including Hortico, Zero, Dynamic Lifter, and Seasol. Today, Yates is a subsidiary of DuluxGroup (owned by Nippon Paint Holdings) and continues to be recognised as one of Australasia's most trusted names in garden care.