CoverGirl's Slogans & Taglines
A Comprehensive List of Advertising Slogans for CoverGirl (2026 Edition)
Official Advertising Taglines
Now lipcolor so sheer, so fresh, it had to be called a blush. (1981)
Where naturally beautiful skin begins. (1993)
Redefining beautiful. (1993)
Renew your skin with replenishing make-up. (1994)
Magnify your lashes like never before. (1994)
Nail color that looks shiny wet long after its day. (1994)
Natural. Beautiful. Just right for you. Guaranteed. (1995)
Dramatically magnified lashes that still look so natural. (1995)
Easy breezy beautiful Cover Girl. (2003)
Light up your eyes. (2009)
📖 Branding Insight & Heritage:
CoverGirl is an American cosmetics brand founded in 1961 in Maryland by the Noxzema Chemical Company. It debuted with Clean Makeup, a six-product line infused with Noxzema's signature medicated ingredients—camphor, menthol, and eucalyptus—positioning itself as glamour that was good for the skin. In 1963, the brand signed 14-year-old Jennifer O'Neill to a groundbreaking 30-year endorsement, establishing the "girl-next-door" aesthetic that would define its identity. The 1997 launch of the iconic slogan "Easy, Breezy, Beautiful" cemented its reputation for accessible, natural-looking beauty. After decades under Procter & Gamble, the brand was acquired by Coty in 2016 and underwent a bold reinvention, retiring its classic tagline for "I Am What I Make Up" to champion diversity, self-expression, and individuality. Today, with a portfolio spanning cruelty-free and vegan formulations, CoverGirl remains a symbol of American drugstore beauty innovation and the enduring belief that makeup is a tool for personal transformation.
What is CoverGirl’s slogan?
The current primary slogan of CoverGirl is “ I Am What I Make Up. ”
🛡️ Official Brand Verification & Curation
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