CoverGirl Slogan

Advertising Slogans and Taglines(or mottoes) of CoverGirl 2023

Now lipcolor so sheer, so fresh, it had to be called a blush. (1981)

Where naturally beautiful skin begins. (1993)

Redefining beautiful. (1993)

Renew your skin with replenishing make-up. (1994)

Magnify your lashes like never before. (1994)

Nail color that looks shiny wet long after its day. (1994)

Natural. Beautiful. Just right for you. Guaranteed. (1995)

Dramatically magnified lashes that still look so natural. (1995)

Easy breezy beautiful Cover Girl. (2003)

Light up your eyes. (2009)

CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company.

What is CoverGirl’s slogan?

CoverGirl’s slogan is “I Am What I Make Up.”

A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.

Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.


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