Speed Stick's Slogans & Taglines

Speed Stick is an American brand of deodorant and antiperspirant produced by multinational healthcare company Colgate-Palmolive. Launched in 1963, the brand became part of Colgate-Palmolive's portfolio in 1992 through the acquisition of the Mennen Company. Speed Stick pioneered the men's stick deodorant category and quickly established itself as a market leader, offering both stick and gel formulations across a range of contemporary scents. Its modern philosophy, captured by the slogan "Be Unstoppable," reflects a commitment to empowering young men with reliable, long-lasting protection that keeps pace with busy lifestyles. From the breakthrough Clear Stick formula that eliminated white residue to the 24/7 line designed for non-stop freshness, Speed Stick has consistently innovated to meet evolving consumer needs. With Lady Speed Stick as its companion brand for women, the Speed Stick family remains a symbol of accessible personal care, masculine confidence, and the enduring belief that great protection should feel effortless.