Amarula's Slogans & Taglines

Amarula is a South African cream liqueur that has transformed the exotic marula fruit into a global symbol of African luxury. Born in 1983 as a clear spirit and reimagined in 1989 when cream was added by the Southern Liqueur Company, Amarula is the world's only cream liqueur crafted from real marula fruit. The fruit grows wild on the subequatorial plains of Africa, where elephants have feasted beneath the trees for millennia. Hand-harvested at peak ripeness, fermented and distilled, the spirit is aged in French oak for two years before being blended with velvety cream. The brand's philosophy, captured by its campaign "Taste the African Original," celebrates authenticity and the untamed spirit of the continent. Beyond the bottle, Amarula's commitment to conservation through the Amarula Trust has protected African elephants since 2002. With its iconic elephant emblem and presence in over 100 countries, Amarula remains a testament to the belief that true luxury flows from nature, heritage, and the wild heart of Africa.