Apollinaris (water)'s Slogans & Taglines

Apollinaris is a historic German beverage brand that commands exceptional heritage equity as one of the world's most legendary naturally sparkling mineral waters. Discovered by chance in 1852 by Georg Kreuzberg in Bad Neuenahr, Germany, the water originates from the volcanic Eifel region, filtering through deep rock strata that naturally enrich it with high mineral levels, sodium, bicarbonate, and natural carbonic acid. Widely popularized in the late 19th century as the "Queen of Table Waters," it became a staple of luxury hospitality and high culture globally. In 2006, global beverage giant The Coca-Cola Company (NYSE: KO) acquired the brand from Cadbury-Schweppes. In recent years, Coca-Cola strategically pivoted the brand's commercial model in response to evolving market dynamics: Apollinaris was withdrawn from mainstream retail supermarket shelves to be repositioned exclusively as a premium product line (Apollinaris Selection). Packaged strictly in sustainable glass bottles, the historic asset is distributed directly through upscale gastronomy, fine dining, and on-trade hospitality channels across Europe, while Coca-Cola focuses its mass-retail water strategy on its Vio brand.