Appletiser's Slogans & Taglines

Appletiser was created in 1966 by French-Italian immigrant Edmond Lombardi in the Elgin Valley, Western Cape, South Africa. An apple farmer inspired by the region's pristine orchards, Lombardi blended 100% apple juice with a delicate carbonation to create a lightly sparkling, preservative-free beverage. In 1979, The Coca-Cola Company acquired a 50% stake, and in 1981 the brand expanded with Red Grapetiser and White Grapetiser. A trademark dispute in the UK initially forced the name to Appletise until the "r" was triumphantly restored in 2001. In 2013, The Coca-Cola Company completed its full acquisition, and in 2017 the brand received the prestigious Golden Stars Award for Superior Taste from Michelin-starred chefs.

The brand's core products are premium sparkling fruit juices, including the flagship Appletiser (100% apple juice), Red Grapetiser, and White Grapetiser. All variants are crafted without added sugar or preservatives, positioning the brand as a sophisticated non-alcoholic alternative for celebrations and everyday indulgence.

From its earliest positioning, Appletiser has built its identity on the enduring slogan "Crown Every Moment" and the promise of "Crowning every moment since 1966." This journey reflects a shift from a local South African farm innovation to a globally celebrated symbol of premium, guilt-free refreshment.