Croft Particular's Slogans & Taglines

Croft Particular traces its origins to 1678, when the firm was founded in York, England, as Phayre and Bradley before the Croft family joined in 1736 and the name became Croft & Co in 1769. For centuries, the house built its reputation as one of the oldest and most distinguished names in fortified wines, exporting both Port and Sherry. In 1970, Croft established Croft Jerez SA in the heart of the Sherry triangle, pioneering the Pale Cream style that bridged the elegance of dry Fino with approachable sweetness. At the end of the 1990s, the Sherry operations were acquired by González Byass, one of Spain's most prestigious Sherry houses, ensuring continued production in Jerez de la Frontera under time-honoured methods.

The brand's core products are fortified wines and Sherry, led by Croft Particular—a pale dry Sherry crafted from 100% Palomino grapes. Aged under flor yeast for two years before further maturation in American oak casks, it develops a refined, light crisp taste with medium-dry sweetness and an elegant nutty finish, embodying the smooth character of an Amontillado.

From its earliest days as a British merchant house to its modern identity under González Byass, Croft has built its legacy on innovation within tradition. The brand's enduring philosophy centres on making premium Sherry accessible, reflecting a journey from a 17th-century York trading firm to a globally recognised symbol of Spanish fortified wine craftsmanship.