Bluna's Slogans & Taglines

Bluna is an orange soft drink produced by the German Mineralbrunnen Überkingen-Teinach AG. Launched in 1952 by F. Blumhoffer Nachfolger GmbH, the beverage quickly became a consumer favourite and established itself as a popular alternative to Fanta. Canned packaging was introduced in 1965, expanding its retail presence. In 1994, Mineralbrunnen Überkingen-Teinach AG acquired the brand, integrating it into a portfolio that includes the better-known Afri-Cola. Today, Bluna is offered in four flavours—orange, lime, lemon, and mandarin—and is sold in 1- and 2-litre bottles for retail and 0.33-litre bottles for the hospitality sector. The brand achieved such cultural recognition in Germany that it became a synonym for lemonade. During the 1980s and early 1990s, it was exported to Saudi Arabia, where it is now produced locally. Brand messaging has been driven by memorable campaigns, including the early 1990s slogan "Aren't we all a bit Bluna?" and the engaging question "How Bluna are you?", both of which entered everyday German language.