Coca-Cola Zero's Slogans & Taglines

Coca-Cola Zero Sugar is a zero-calorie cola launched by The Coca-Cola Company in 2005, originally introduced as Coke Zero. Positioned as a full-taste alternative rather than a diet product, it targeted consumers seeking authentic Coca-Cola flavour without sugar or calories. In 2016, the brand was reformulated and globally rebranded as Coca-Cola Zero Sugar, with select markets adopting the name Coca-Cola No Sugar. A further recipe refinement in 2021 supported the Best Coke Ever? taste platform, inviting consumers to experience the improved flavour profile. Core offerings centre on the flagship zero-sugar cola, available across cans, bottles, and fountain formats. Brand messaging has evolved from early taste-focused campaigns to slogans such as Just add Zero and The Impossible Made Possible, consistently reinforcing the promise of classic Coca-Cola taste in a sugar-free format. Today, it stands as a key growth driver within the Coca-Cola trademark portfolio, supporting the company's expanded no- and low-calorie beverage strategy.