Courvoisier's Slogans & Taglines

Courvoisier traces its origins to 1796, when Louis Gallois and Emmanuel Courvoisier established a wine and spirits company in Paris. In 1828, their sons moved the headquarters to Jarnac in the Charente region to focus exclusively on cognac. The brand earned imperial prestige in 1869 as Official Supplier to Napoleon III’s court, later gracing the tables of Denmark, England, and Sweden. The Simon family, who assumed ownership in 1909, introduced the iconic Napoleon silhouette and the core collection of Napoleon (1909), VSOP (1910), and VS (1930s). The slogan "The Brandy of Napoleon" became synonymous with the house, later evolving to celebrate "joie de vivre" and, under Campari Group’s 2024 ownership, the contemporary "Bring Your Own Courvoisier" campaign. In 1983, Courvoisier became the first cognac house awarded the Prestige de la France, a distinction it received again in 2021. Today, its portfolio spans VS, VSOP, XO, and the ultra-prestige L’Essence and L’Esprit, defined by a floral, fruity style rooted in Fins Bois and Grande Champagne crus.