Deep RiverRock's Slogans & Taglines

Deep RiverRock is a Northern Irish bottled water brand launched by Coca-Cola in 1994, sourced and bottled beneath the glacial hills of County Antrim in Lisburn. Originally positioned as "the water with an attitude," it built a mischievous, witty personality to stand out in a market where heritage and provenance dominated. The portfolio spans still and sparkling water, flavoured zero-calorie variants, and the vitamin-enhanced ViTAL line featuring B6 and zinc. In 2019, the brand became the first major water brand in Ireland to use 100% recycled plastic bottles. Its slogans evolved from the irreverent attitude-led positioning to the 2021 "Nice One!" platform celebrating everyday positivity, and more recently to the brutally honest "That's Better" campaign. Today, as the island of Ireland's leading impulse water brand under Coca-Cola HBC, Deep RiverRock remains the official sponsor of the Belfast City Marathon and all four Irish rugby provinces.