Dr. Wells's Slogans & Taglines

Dr. Wells is a pepper-style carbonated soft drink created in 1935 by Ludford Fruit Products of Los Angeles, California, as a bold challenger to the rising popularity of Dr Pepper. Originally marketed with the straightforward slogan "Always Drink Dr. Wells," the brand carved out a niche in the competitive soda fountain era. In 1987, the Monarch Beverage Company of Atlanta acquired Dr. Wells, seeking to expand its distribution across a wider network of bottlers. Two decades later, in 2007, Hedinger Brands, LLC purchased the brand from Monarch as part of a portfolio that included Dad's Root Beer, Bubble Up, and Sun Crest, licensing it to The Dad's Root Beer Company, LLC based in Jasper, Indiana. Today, Dr. Wells remains available in 12-ounce cans, glass bottles, 20-ounce plastic bottles, and select fountain locations, staying true to its spiced, fruity flavor profile as a classic American pepper soda.