Drench's Slogans & Taglines

Drench is a flavoured spring water brand developed by Britvic, launched in 2009 as Juicy Drench to bridge the gap between plain water and full-strength juice drinks. The product combines crisp spring water with real fruit juice, offering a lighter, refreshing alternative positioned within the healthier beverages segment. Core offerings span multiple fruit flavours, all formulated without artificial colours, flavours, or preservatives, with later variants incorporating natural stevia sweetener to reduce sugar content. The brand debuted under the Smart Hydration platform, evolving from early messaging such as Your brain is 75% water – keep it topped up … stay drenched and Stay drenched to broader lifestyle campaigns like Stay on top of your game. After Britvic phased out the original Drench still water line in 2013, the Juicy Drench portfolio continued as the brand's primary focus, maintaining its positioning as a flavourful, functional hydration option for health-conscious consumers seeking convenient, on-the-go refreshment.