Fetzer Vineyards's Slogans & Taglines

A Comprehensive List of Advertising Slogans for Fetzer Vineyards (2026 Edition)

Official Advertising Taglines

Fetzer Vineyards slogan

True to Our Roots

Fetzer. From the earth to the table

Pioneers in environmental responsibility.

Fetzer suggests you drink a little of our wines a lot, and not a lot a little.

📖 Branding Insight & Heritage:

Fetzer Vineyards was founded in 1968 by Barney and Kathleen Fetzer in Redwood Valley, Mendocino County, California. The winery produced its first commercial vintage of 2,500 cases in 1978, and soon expanded into single-varietal wines including Chardonnay, Riesling, and Gewurztraminer, with its Sundial Chardonnay gaining particular acclaim. In 1985, the estate converted all vineyards to organic farming, earning the enduring moniker "The Earth Friendly Winery." Acquired by Brown-Forman in 1992 and later by Chile's Concha y Toro in 2011, the brand has grown to produce approximately three million cases annually. The portfolio spans the flagship Fetzer line, the organic Bonterra brand, and 1000 Stories. Its slogans evolved from the environmental legacy of "The Earth Friendly Winery" to the forward-looking "Building a better tomorrow, since 1968," reflecting a commitment to regenerative practices, B Corp certification, and carbon-neutral winemaking.

What is Fetzer Vineyards’s slogan?

The current primary slogan of Fetzer Vineyards is “ True to Our Roots ”

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Last Updated: 2026-07-16 (Verified active taglines)

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