Glen Grant's Slogans & Taglines

Glen Grant is a single malt Scotch whisky distillery founded in 1840 by brothers John and James Grant in Rothes, Speyside, Scotland. The distillery pioneered numerous innovations, including the first electric lighting in a Scottish distillery and the region's first railway connection. In 1872, James Grant Junior—known as "The Major"—inherited the distillery, introducing tall, slender pot stills with water-cooling purifiers that created the brand's signature light, delicate, and fruit-driven character. He also established the famous Victorian gardens, cultivating exotic plants gathered during his global travels. Glen Grant became the world's best-selling single malt in the 1960s, driven by remarkable success in Italy. After corporate transitions through Seagram and Pernod Ricard, Campari Group acquired the brand in 2006, steering it toward ultra-premium positioning with rare vintage releases and refreshed packaging. Core offerings span from the accessible 10 and 12 Year Old expressions to luxury tiers including 18, 21, 25, and 30 Year Old, alongside limited editions such as the Splendours Collection. Brand messaging has evolved from A Life Less Ordinary, reflecting The Major's adventurous innovation and garden legacy, to Memorable Splendour, emphasising the distillery's 180-year heritage of craftsmanship and exceptional whisky-making.