Goodricke tea's Slogans & Taglines

Goodricke Group Limited is an Indian tea production company incorporated on June 14, 1977, in West Bengal, following the amalgamation of eight Sterling Tea Companies established in the late 1800s. A subsidiary of Camellia PLC, the United Kingdom-based world's largest private-sector tea producer, Goodricke operates twenty-nine tea gardens and factories across Darjeeling, Assam, and Dooars, cultivating over ten thousand hectares. Its portfolio spans bulk CTC and orthodox teas sold through auction and direct export, alongside branded retail lines including Castleton, Margaret’s Hope, Thurbo, and Badamtam Darjeeling teas, as well as the popular Roasted, Khaass, and Zabardast blends. The company also operates the world’s first integrated instant tea plant at Aibheel, established in 1994, supplying hot and cold water soluble extracts to global ready-to-drink manufacturers.

Brand positioning has centred on the enduring promise of Promise, Trust, and Quality, reflecting its commitment to excellence, sustainability, and community welfare across its estates. While specific campaign slogans have not been widely documented in public sources, this foundational ethos has guided the company’s evolution from a colonial-era consolidation into one of India’s top three tea producers and the leading Darjeeling tea brand in the Kolkata metropolitan market.