Graham's's Slogans & Taglines

A Comprehensive List of Advertising Slogans for Graham's (2026 Edition)

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Graham's Slogan

The last word.

Turns any event into an occasion.

📖 Branding Insight & Heritage:

W. & J. Graham's (or simply Graham's) was founded in 1820 by brothers William and John Graham in Oporto, Portugal, as a textile and wine trading company. In 1890, the Graham family acquired the famous Quinta dos Malvedos vineyard in the Douro Valley, establishing their own wine production. The brand became renowned for its Vintage Ports, particularly the legendary 1963 and 1970 vintages. In 1970, the company was acquired by the Symington Family Estates, who continue to steward the brand today. Graham's remains one of the most prestigious names in Port wine, with its cellars in Vila Nova de Gaia housing some of the oldest and most valuable stocks in the world.

The brand's core products are Port wines, including Vintage Port, Tawny Port, Ruby Port, Late Bottled Vintage (LBV), and White Port. Its portfolio spans the iconic Six Grapes Reserve Ruby, Quinta dos Malvedos Vintage Port, and aged Tawnies from 10 to 40 years, all crafted from traditional Portuguese grape varieties such as Touriga Nacional and Touriga Franca.

From its earliest days as a family trading house, Graham's has built its identity on the enduring promise of "The Art of Port" and the philosophy of producing wines of exceptional depth and longevity. This journey reflects a shift from a 19th-century textile merchant to one of the most celebrated and collectible names in the world of fortified wine.

What is Graham's’s slogan?

The current primary slogan of Graham's is “ The last word. ”

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Last Updated: 2026-07-14 (Verified active taglines)

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