Tullamore Dew's Slogans & Taglines

Tullamore D.E.W. was founded in 1829 by Michael Molloy in the town of Tullamore, County Offaly, Ireland. In the 1880s, Daniel E. Williams joined the distillery as a general worker and rose to become manager, adding his initials to the brand name in 1887 to create Tullamore D.E.W. The original advertising slogan was "Give every man his DEW." After the original distillery closed in 1954, the brand was sold to John Powers & Son in the 1960s and later became part of Irish Distillers. In 1994, it was acquired by the C&C Group, and in 2010, William Grant & Sons purchased the brand for approximately €171 million. In 2014, a new €35 million distillery opened near Tullamore, restoring local production after 60 years. Today, Tullamore D.E.W. is the world's second-largest Irish whiskey brand.

The brand's core products are Irish whiskeys, led by the flagship Tullamore D.E.W. Original—a triple-distilled, triple-blended spirit combining grain, malt, and pot still whiskeys. It is triple-cask matured in traditional refill, ex-bourbon, and ex-sherry casks, delivering a smooth, gentle complexity with notes of caramel, dried fruit, and mellow spice.

From its earliest slogan "Give every man his DEW" to the modern promise of being "Triple Distilled & Blended with Care," Tullamore D.E.W. has evolved from a small Irish town distillery into a globally celebrated symbol of triple-blend craftsmanship and Irish whiskey heritage.