VOX's Slogans & Taglines

Vox is a premium vodka created by Jim Beam Brands in the Netherlands in the 1990s. The name derives from the Latin word "Vox," meaning "voice," reflecting the brand's philosophy of giving drinkers a voice through pure, clean spirits. Crafted from 100% wheat—the mellowest grain for vodka—and distilled five times for exceptional smoothness, Vox is produced at the historic Cooymans Distillery in the Netherlands, founded in 1828 by Johannes Gerardus Cooymans. The brand has been recognised with Platinum Awards from the Beverage Testing Institute in 2008 and 2009, cementing its reputation for quality and purity.

The brand's core products are premium vodka and spirits, led by the flagship Vox Vodka—a crystal-clear, exceptionally smooth spirit with subtle wheat and vanilla tones. Its portfolio also includes flavoured variants such as Vox Raspberry, offering a clean, crisp taste profile designed for cocktails and mixed drinks.

From its earliest positioning, Vox has built its identity on the promise of "clean drinking" and crystal purity. The brand's Latin-derived name embodies the idea of giving consumers a voice through quality, while its five-times distillation process ensures a vodka that is smooth, crisp, and free of harshness—reflecting a journey from a Dutch distillery heritage to a globally recognised symbol of premium vodka craftsmanship.