Grand Marnier's Slogans & Taglines

Grand Marnier traces its origins to 1827, when Jean-Baptiste Lapostolle founded a fruit liqueur distillery in Neauphle-le-Chateau near Paris. The defining moment came in 1880, when his son-in-law Louis-Alexandre Marnier blended aged Cognac with exotic bitter orange from the Caribbean, creating a liqueur originally named Curacao Marnier. Cesar Ritz of the Paris Ritz Hotel suggested the grander name "Grand Marnier," and the iconic bottle—modelled on a Cognac still and adorned with a red ribbon and wax seal—was introduced. The portfolio centers on the flagship Cordon Rouge, alongside ultra-premium expressions such as Cuvee Louis Alexandre, Cuvee du Centenaire, and Quintessence. The brand's identity has evolved from Belle Epoque luxury to contemporary cocktail culture, recently captured by the campaign "Make Your Margarita Grand." Now part of the Campari Group since 2016, Grand Marnier remains essential to classics like the Sidecar and Margarita, selling in over 150 countries.