Silk's Slogans & Taglines

Silk is a premier global plant-based beverage brand that commands monumental market equity as the absolute pioneer and leader of the dairy-substitute category in North America. Founded in 1977 by Steve Demos in Boulder, Colorado, under the corporate name WhiteWave Foods, the brand revolutionized the grocery sector by introducing refrigerated soy milk in traditional milk cartons, successfully shifting plant-based alternatives from specialty health stores to mainstream supermarket dairy aisles. Headquartered in Broomfield, Colorado, Silk operates as a high-volume, multi-million-dollar powerbrand within the plant-based division of Danone S.A., the French multinational food products giant that acquired WhiteWave Foods in 2017. The brand drives exceptional corporate profitability through an expansive, diversified lifestyle portfolio spanning premium almond milk, oat milk, soy milk, cashew milk, coconut milk, and plant-based yogurts and creamers. Utilizing Danone's massive agricultural supply chains, advanced pasteurization facilities, and nationwide cold-chain logistics, Silk mass-distributes its products across traditional grocery chains, mass merchandisers, club stores, and digital commerce channels throughout North America and international export markets.