Innocent Drinks's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Innocent Drinks (2026 Edition)
Official Advertising Taglines
No cows were harmed during the making of this drink. (2003)
Made by nature. (2004)
Your daily fruit. (2005)
Loads of fruit and that's it. (2005)
Nothing but nothing but fruit. (2007)
Little tasty drinks. (2008)
Innocent by nature. (2008)
A gentle nudge towards your five-a-day. (2009)
Here to save the peckish. (2011)
Tastes good, does good. (2013)
📖 Branding Insight & Heritage:
Innocent Drinks traces its origins to 1998, when Cambridge students Richard Reed, Adam Balon, and Jon Wright sold fruit smoothies at a London music festival and let customers vote on whether they should quit their jobs to pursue the venture full-time. The overwhelming "yes" launched the brand officially on 28 April 1999 from their first office, "Fruit Towers." The portfolio began with three whole-fruit smoothie recipes and expanded to include Juicy Water, Thickies, Super Smoothies, Innocent Bubbles, and Veg Pots. The brand's slogans evolved from the nature-led "Made by Nature" in 2001 to the purpose-driven "Tastes good. Does good," reflecting its commitment to natural ingredients and charity through the Innocent Foundation, which donates 10% of profits annually. In 2009, The Coca-Cola Company acquired an initial stake, increasing to over 90% by 2013. Today, Innocent remains Europe's leading chilled juice and smoothie brand, famous for its playful packaging and the annual "Big Knit" campaign supporting Age UK.
What is Innocent Drinks’s slogan?
The current primary slogan of Innocent Drinks is “ Tastes good, does good. ”
🛡️ Official Brand Verification & Curation
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