J2O's Slogans & Taglines

J2O is a British still soft drink launched by Britvic in 1998, designed as a sophisticated non-alcoholic alternative for adult social occasions. Originally positioned exclusively for the on-trade hospitality sector, it combined two fruit flavors—one conventional and one exotic—in a distinctive 275ml glass beer bottle, making it feel like part of "the round." The brand's portfolio spans core blends including Orange & Passionfruit, Apple & Raspberry, and Apple & Mango, alongside innovations such as the sparkling J2O Spritz (2015), ready-to-drink Mocktails (2023), and the iconic seasonal Glitterberry edition that dominates Christmas sales. Its slogans evolved from social occasion positioning to the 2014 "A bottle of togetherness" campaign, reflecting its expansion from pubs to supermarkets and family fridges. Now part of Carlsberg Britvic following the 2025 acquisition, J2O maintains 90% brand awareness and continues to lead the UK adult soft drinks market with nearly £6 million year-on-year growth.