Josta's Slogans & Taglines

Josta was a pioneering energy soft drink launched by PepsiCo in 1995, making it the first energy drink introduced by a major U.S. beverage company. Formulated with Brazilian guarana and caffeine, it offered a predominantly fruity flavor with a hint of spice and the distinctive astringent bite of guarana berries. The brand was marketed under the slogan "better do the good stuff now," positioning it as an edgy, productivity-boosting alternative to traditional colas. Despite its innovative formula and cult following, Josta was discontinued in 1999 due to a shift in corporate strategy and tepid mass-market sales. Its brief four-year lifespan nevertheless secured a lasting legacy: fans launched the "Save Josta" campaign and website, and the drink later appeared in pop culture, including the 1998 film Godzilla and the 2021 Disney+ series Loki, cementing its status as a nostalgic symbol of 1990s beverage experimentation.