Magners's Slogans & Taglines

Magners traces its origins to 1935, when William Magner founded a cider business in Clonmel, County Tipperary, using apples from local orchards. In 1937, he partnered with England's H.P. Bulmer, and the cider was sold in Ireland under the Bulmers name for decades. By 1999, trademark constraints required a new identity for export markets, so William Magner's name was adopted internationally. The brand is defined by its iconic brown pint bottle and the "over ice" ritual, which transformed cider consumption in the early 2000s. Core offerings span Original Irish Cider, Pear, Berry, and Light variants, all crafted from 17 apple varieties. The brand's slogans have evolved from the heritage-focused "Nothing added but time" through "Time dedicated to you" to the contemporary "Real To Our Core," celebrating authentic Irish ingredients. Today, owned by C&C Group, Magners is sold in over 75 countries and ranks as Australia's leading imported cider.