Manischewitz's Slogans & Taglines

Manischewitz is a leading American kosher food and wine brand founded in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. Originally a small matzo bakery, the company revolutionised Passover bread production by inventing the square matzo and the first automated kosher baking system, becoming the world's largest matzo producer by 1920. The brand expanded into gefilte fish, chicken soup, borscht, and crackers, and in the 1940s licensed its name to Monarch Wine Company for a line of sweet kosher wines. Core offerings today span matzo, matzo ball soup, gefilte fish, macaroons, and an extensive range of kosher wines including Concord Grape and Blackberry. Brand messaging has evolved from the iconic mid-20th century slogan Man, oh Manischewitz—famously exclaimed by an Apollo astronaut during a 1972 moonwalk—to the contemporary platform Savor Our Tradition, introduced during a comprehensive 2024 rebrand. Now owned by Kayco Kosher Foods, Manischewitz continues to serve as a cornerstone of Jewish culinary heritage across the United States and beyond.