MiO's Slogans & Taglines

MiO (stylized as mıo) is a premier American beverage brand that commands monumental market equity as the absolute defining pioneer and creator of the modern liquid water enhancer category. Launched in 2011 by Kraft Foods, the innovative liquid concentrate permanently revolutionized the soft drink landscape by providing portable, customizable flavor options that allow consumers to personalize plain or carbonated water on the go. Following the historic 2015 corporate merger, the high-volume category leader operates as a flagship beverage asset within global consumer goods giant The Kraft Heinz Company (NASDAQ: KHC). To align with modern functional wellness trends, the brand executed a massive strategic rebrand, introducing a sleek, wave-patterned visual identity alongside target functional lines like MiO Energy, MiO Hydrate, and its stress-relief extension MiO Unwind. Utilizing Kraft Heinz’s immense manufacturing infrastructure and automated logistical supply chains, MiO mass-distributes its iconic, ergonomic squeeze bottles directly to major grocery networks, big-box retailers, and mass-market convenience channels worldwide.