Mirinda's Slogans & Taglines

Mirinda is a fruit-flavoured soft drink brand originally created in Spain in 1959. Its name, derived from Esperanto, means "admirable" or "amazing," reflecting its bold ambition to stand out in a cola-dominated market. Acquired by PepsiCo in 1970, it grew from a local orange soda into a global phenomenon spanning over 200 markets and 50+ flavours. The brand's philosophy has evolved alongside its visual identity: from the playful "Madness is also needed" in India to the empowering "Release the Pressure" campaign addressing student stress, and now to the vibrant 2023 global platform "There's no flavour like your flavour." This modern tagline celebrates creativity and uniqueness, positioning Mirinda as the drink for Gen Z creators who refuse to blend in. With its iconic green "M" and locally tailored flavours—from Orange Tamarind in Vietnam to Acai Berry in Poland—Mirinda remains a symbol of fruity exuberance, youthful energy, and the enduring belief that every palate deserves its own perfect splash of colour.