Old Forester's Slogans & Taglines

Old Forester is a Kentucky straight bourbon whiskey brand founded in 1870 by George Garvin Brown in Louisville, Kentucky, making history as America's first bottled bourbon. Brown, a pharmaceutical salesman, sealed his whiskey in glass bottles and signed each one as a personal guarantee of quality, pioneering an industry standard for authenticity and consistency. The brand holds the unique distinction of being the only bourbon continuously produced by the same company before, during, and after Prohibition, having secured one of only six medicinal whiskey licenses. In 2018, the brand returned to its historic roots with a new distillery on Louisville's Whiskey Row.

Core offerings span the Whiskey Row series celebrating key historical milestones, the annual vintage-dated Birthday Bourbon, and the innovative 117 Series. All expressions are built from the same proprietary mash bill of 72% corn, 18% rye, and 10% malted barley. Brand messaging has evolved from the founding-era promise There is nothing better in the market to the 2002 revival platform Nothing Better, reflecting over 150 years of unwavering commitment to craftsmanship and quality.