Advertising Slogans and Taglines(or mottos) of Smirnoff Ice
Christmas made clear.
As clear as your conscience.
It's not how big your fridge is, but what you put in it that counts.
Smirnoff Black Ice
Crisp clean bite.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.