Paper Boat's Slogans & Taglines

Paper Boat is a traditional Indian beverage and food brand launched in August 2013 by Hector Beverages, a company founded in 2009 by Neeraj Kakkar, James Nuttall, Suhas Misra, and Neeraj Biyani in Gurugram, India. Originally producing energy and protein drinks, the company pivoted to revive forgotten ethnic Indian beverages that had been displaced by carbonated soft drinks and synthetic juices. Core offerings span a diverse portfolio of traditional drinks including Aam Panna, Jaljeera, Aamras, Kokum, Jamun Kala Khatta, and Chilli Guava, alongside Indian snacks such as peanut chikki and aam papad. The brand is distinguished by its distinctive pear-shaped Doypack pouches with patented conical caps, featuring hand-drawn illustrations of childhood scenes that reinforce its nostalgic identity. Brand messaging has been anchored since inception by the tagline Drinks and Memories, reflecting a philosophy of Life is Beautiful and positioning the products as vessels for childhood nostalgia rather than mere refreshments. Today, Paper Boat has expanded into larger Tetra Pak formats and international markets, serving as a bridge between authentic Indian heritage and modern convenience.