Pomegreat's Slogans & Taglines

Pomegreat is a British pomegranate juice brand that turned a serendipitous street-stall discovery into a national wellness movement. Founded in 2004 by Adam Pritchard after he first tasted pomegranate juice in Pakistan in 1999, the company became the UK's first ambient multi-serve pomegranate drink, effectively creating a new £20 million category. Built on purity and potency, the brand offers a blend rich in polyphenol antioxidants and vitamin C, free from artificial additives, and endorsed by Heart UK. Its philosophy, that it is "the perfect drink to fuel the whole family," centres on making nature's most powerful antioxidant accessible to every household. In 2010, Pomegreat made history as the first international company to import juice from Afghanistan, partnering with Omaid Bahar in a £3 million deal to source what Pritchard called "the best pomegranates in the world" from their spiritual home. Today, Pomegreat continues to prove that wholesome refreshment can nourish both body and conscience.