Solo's Slogans & Taglines

Solo is a lemon-flavoured soft drink launched in Australia in 1973 by Cadbury Schweppes, now manufactured by Schweppes Australia. Originally positioned as a refreshing alternative to colas, the brand quickly established itself as a distinctly Australian beverage with a bold, tangy citrus profile. The drink is characterised by its strong lemon hit and lower sweetness compared to mainstream lemonades, delivering a crisp, thirst-quenching experience that resonated with Australian consumers seeking something different from traditional soft drinks. Core offerings centre on the flagship Solo Lemon, which has remained the anchor variant throughout the brand's history, alongside limited flavour extensions and packaging innovations including the iconic green bottle and can designs. Brand messaging has evolved through memorable advertising campaigns that celebrated Australian masculinity and outdoor culture, most notably the long-running The Thirst is Strong platform featuring actor Magda Szubanski and the famous Feels Like Summer campaign, which cemented Solo's association with Australian leisure and social occasions. Today, Solo continues to hold a loyal following as a distinctive citrus soft drink with authentic Australian heritage.