Vault's Slogans & Taglines

Vault was an American sweetened carbonated beverage released by The Coca-Cola Company in June 2005 as a hybrid between citrus soda and energy drink. Positioned to compete with PepsiCo’s Mountain Dew, it offered a bold citrus flavour with higher caffeine content than traditional soft drinks, packaged in standard and larger-format cans. The product was marketed aggressively through television campaigns, sponsorships, and sampling events, initially gaining traction among younger consumers seeking an alternative to conventional colas. Despite early momentum, Vault struggled to build a sustainable consumer base in an increasingly crowded energy drink market. In December 2011, The Coca-Cola Company discontinued the brand, reallocating resources to the relaunch of Mello Yello and consolidation of its broader beverage portfolio.

Brand messaging was anchored by the iconic launch tagline Drinks like a soda, kicks like an energy drink, which succinctly defined its dual-category positioning. This was later complemented by the action-oriented call-to-action Get Juked, reinforcing an energetic, youth-centric identity before the brand’s eventual sunset.