V Water's Slogans & Taglines

V Water is a vitamin-enhanced water brand launched in the United Kingdom in 2005 by founders Walter Faulstroh and Chris Coleridge. Positioned as The Vitamin Water, it pioneered the functional water category in the UK, blending spring water with added vitamins, minerals, and herbal extracts such as Vitamin C, Zinc, Selenium, and Ginseng. The brand offers six distinct flavours, all formulated without artificial colours, flavours, sweeteners, or preservatives. In 2008, PepsiCo acquired V Water, integrating it into its broader healthier beverages portfolio and securing an exclusive bottling agreement with Britvic for UK distribution. Core offerings centre on still, zero-sugar vitamin water designed for health-conscious consumers seeking hydration with nutritional benefits. The brand has maintained its clean-label positioning and flavour variety, reflecting sustained demand for functional beverages that bridge the gap between plain water and traditional soft drinks.